GOALS
1- Spreading awareness and informing UAEU students and schools of the importance of knowing the difference between real and false advertisements.
2- Protecting consumer rights from false advertising, and any advertisements that do not comply with UAE laws and policies.
3- Helping consumers avoid false advertisement by providing strategies and tools.
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4- Create a healthy advertising industry that contributes to advancing economic development in the country.
OBJECTIVES
1 To raise awareness and give advice to avoid of false advertisements through school and university events.
2- To reveal the negative impact of fake ads through interviews with victims.
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3- To inform the dangers of false advertising through online competitions and media messages.
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4- To give tips and tools to protect consumer rights through online workshop and games.