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RESEARCH

Formative research

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Step 1: Analyzing the situation 

Advertising is considered one of the most important means that help in communicating information or informing people of any matter.
constitutes a means of communication-based on influencing one or more individuals; By using one of the means of promotion available to build a connection between consumers and products, advertising represents the method a merchant uses to influence a buyer; It is based on the application of a set of means and methods of impersonal communication; To convey ideas and promote products and services.
 
It aims to influence the behavior of the audience who is interested in a particular thing and make them make a purchase decision for that thing. Be it a product or a service.
 
Advertising is a type of persuasive communication that aims to influence the opinions of the audience to decide on something.
 
 
Today, advertisements have unfortunately become a widespread danger and threat to society. It has become very popular lately. Through traditional and modern communication sites. The situation is starting to make a huge difference in the purchase of multiple things among teenagers, housewives, and others. They spend a lot without any prior awareness or knowledge of the product they may be getting.
 
 
False advertising is defined as any advertisement or promotion that distorts facts, news, origin, characteristics, or various commercial activities, and there is the impact of advertisements on children, as all companies that advertise a commercial for a product or service for sale they offer can be tainted by many It is a devious tactic that takes a toll on the product being advertised.
 
 
Therefore, we urgently needed to create a sound and correct advertising environment. To achieve the right advertising attributes to create a society free of false advertising.
 
 
Our project is about how we can avoid being scammed of false advertising, we make a survey consisting of a set of questions and the number of participants was 156. In addition, we do our best to make our campaign successful in all respects. And these is the result of the survey which is statistics shows us Although the questions give the person the character of how to be aware from these advertising.

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Step 2: Analyzing the Organization 

We chose the UAE University because it aims to train its students to become role models and productive people in society and make them more aware and aware of false and misleading products and advertisements, the expert professors at the university will share their experiences and ideas with us.

Sponsors  :

private businesses  :

  • Rain coffee : will be our sponsor who will provide us with beverages and desserts for the main event as a voucher for the participants. They will provide more than one kind of coffee, both cold and hot, for free. as well as some desserts like brownies. We have already contacted them, and they have agreed to join us, and be a part of our journey.
  • XO café: they will provide us with 5 ice creams and 5 coffee as a voucher for the giveaway at the main event.
  • Wink cafè: will also support us by providing 15-20voucher for food and beverages from different kinds for the giveaway, at the main event.

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Step 3: Analyzing the public:

UAEU faculty: We have selected professors from different departments, nationalities, cultures and ages. This method will help us to receive different ideas that will help us to know the extent of people's knowledge of false advertisements and to differentiate between truth and lies. 
 

UAEU students: We chose UAEU students because UAE University is the first university in the UAE, and it also includes students from different nationalities, cultures, and emirates. This will help us collect different ideas about false ads and their experience in buying the product after seeing the ads and hearing their experiences. 

 
School students: We chose Jamila Buhaird School because the female students have greater freedom of speech and creative thinking. We will target all ages and are high school students from 16 to 18 years old.
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